Digital is not just technology. It is a fundamental change to how we do everything. But a lot of businesses are still restricted by old technologies and practices.
The divide over digital capability and business performance has grown further with Covid. A digital strategy needs not just aligning with the business strategy - it needs to BE the business strategy.
1. What is your understanding of how digital can transform your business and how clear is your digital strategy?
A
We know what digital means for us and have really understood how digital impacts our business.
Our digital strategy is our business strategy and we are always exploiting new opportunities that digital brings.
B
We are aware how digital impacts us and have a digital strategy in some specific areas, which is broadly aligned to the business strategy.
Our digital strategy stops short of being an integrated business strategy for a digital-first world.
C
We lack insight of how digital impacts our business and what we need to do.
Beyond websites etc. we are not clear how to be a more digital business and there is not a good enough line-of-sight from our IT strategy to our business strategy.